Shortlisted in the Gerety Awards 2022
Problem: The lack of diversity in STEM leads to bias in technology.
Insight: 80% of the search results for "beautiful face, skin, woman" don’t include women of color.
Solution: Help make careers in STEM more accessible for women of color.
Insight: 80% of the search results for "beautiful face, skin, woman" don’t include women of color.
Solution: Help make careers in STEM more accessible for women of color.
What I did for this campaign: Wrote headlines for the print ads alongside my senior writer, Regina Strong.
Media Placements: Vogue, Cosmopolitan, Harper's, InStyle, Allure
Creative Director: Grace Chu
ACDs: Matthew Scott (copy), Kristen Murphy (art)
Art Directors: Adriana Dickerson, Zooey Creel
Senior Copywriter: Regina Strong
Copywriter: Shaoli Yusaf
Media Placements: Vogue, Cosmopolitan, Harper's, InStyle, Allure
Creative Director: Grace Chu
ACDs: Matthew Scott (copy), Kristen Murphy (art)
Art Directors: Adriana Dickerson, Zooey Creel
Senior Copywriter: Regina Strong
Copywriter: Shaoli Yusaf
Find the Full Spread Below:
