Problem: With other browsers now being built on Chromium, we had to solidify Chrome Enterprise's browser footprint in the browser space and differentiate it well from its competitors.
Solution: Tackle misperceptions and lack of awareness about the Chrome Enterprise browser capabilities.
What I did for this campaign: Concepted and executed video scripts and banner headlines to build a cohesive campaign with an already active consumer Chrome Browser campaign. Was also involved in the music selection and post-production processes.
Solution: Tackle misperceptions and lack of awareness about the Chrome Enterprise browser capabilities.
What I did for this campaign: Concepted and executed video scripts and banner headlines to build a cohesive campaign with an already active consumer Chrome Browser campaign. Was also involved in the music selection and post-production processes.
Media Placement(s): LinkedIn
Creative Director: Liz Chatterton
Art Directors: Alicia Blackard
Copywriter: Shaoli Yusaf
Art Directors: Alicia Blackard
Copywriter: Shaoli Yusaf
:15s Spots
Digital Banners
