Goal: Launch CALIA's new faces, apparel categories, and looks. 

What I did for this campaign: Wrote :06s, :15s, and :30s TV scripts and website banners alongside John Castrillon. Supported social copy where needed, and was also involved in production needs such as treatment calls and music exploration.
hERO :30
Apparel category-based :06s and :15s spots 

Social | TikTok and Instagram
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