Goal: Launch CALIA's new faces, apparel categories, and looks.
What I did for this campaign: Wrote :06s, :15s, and :30s TV scripts and website banners alongside John Castrillon. Supported social copy where needed, and was also involved in production needs such as treatment calls and music exploration.
What I did for this campaign: Wrote :06s, :15s, and :30s TV scripts and website banners alongside John Castrillon. Supported social copy where needed, and was also involved in production needs such as treatment calls and music exploration.
Creative Director: John Castrillon, Clark Fisher
Art Director(s): Danielle Sim, Ivan Wolin
Copywriter(s): Shaoli Yusaf, Abby Kloppenburg
Art Director(s): Danielle Sim, Ivan Wolin
Copywriter(s): Shaoli Yusaf, Abby Kloppenburg
hERO :30
Social | TikTok and Instagram
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/b212ea36-2990-4283-9cf3-bec870286a40_rw_1200.png?h=943a66308e0586609fef115f01e8ba85)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/223ec24a-878d-45a5-9fbc-8d3c4f19401d_rw_1200.png?h=2474e3f1fdf1cc6fc8c7c501dffed571)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/56d7a17c-5a9e-4fe1-9ca9-44e588b66461_rw_1200.png?h=ffd2443afc306e6885e39781ba7175f9)
Apparel category-based :06s and :15s spots