Creative Director: John Castrillon, Clark Fisher
Art Director(s): Danielle Sim, Ivan Wolin
Copywriter(s): Shaoli Yusaf, Abby Kloppenburg
What I did for this campaign: Wrote :15s and :30s TV scripts and website banners alongside John Castrillon. Supported with social copy where needed, and was also involved in production needs such as treatment calls and music exploration.
Goal: Launch CALIA's new faces, apparel categories, and looks.
Art Director(s): Danielle Sim, Ivan Wolin
Copywriter(s): Shaoli Yusaf, Abby Kloppenburg
What I did for this campaign: Wrote :15s and :30s TV scripts and website banners alongside John Castrillon. Supported with social copy where needed, and was also involved in production needs such as treatment calls and music exploration.
Goal: Launch CALIA's new faces, apparel categories, and looks.
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:30 TV SPOT
:15 TV SPOT
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soCIAL (iNSTAGRAM)
soCIAL (iNSTAGRAM)
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Category-based :15 sECOND TV Spots
Category-based :15 sECOND TV Spots
Alexandra O'Laughlin | Golf
Dascha Polanco | Energize | Swim
Shawn Johnson, Dascha Polanco, Hannah Bronfman, Alexandra O'Laughlin | Journey
Shawn Johnson, Hannah Bronfman | Essentials
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TIKTOK rEELS
TIKTOK rEELS