Goal: Launch CALIA's new faces, apparel categories, and looks.
What I did for this campaign: Wrote :06s, :15s, and :30s TV scripts and website banners alongside John Castrillon. Supported social copy where needed, and was also involved in production needs such as treatment calls and music exploration.
What I did for this campaign: Wrote :06s, :15s, and :30s TV scripts and website banners alongside John Castrillon. Supported social copy where needed, and was also involved in production needs such as treatment calls and music exploration.
Creative Director: John Castrillon, Clark Fisher
Art Director(s): Danielle Sim, Ivan Wolin
Copywriter(s): Shaoli Yusaf, Abby Kloppenburg
Art Director(s): Danielle Sim, Ivan Wolin
Copywriter(s): Shaoli Yusaf, Abby Kloppenburg
hERO :30
Social | TikTok and Instagram
Apparel category-based :06s and :15s spots