Goal: Launch Always' new intimate care line.
What I did for this campaign: Supported the e-commerce website and in-store launches of the Always intimate skincare line. Wrote :15s scripts for online video to bring awareness to the launch and the product's benefits. Attended casting calls and supported preproduction as needed.
What I did for this campaign: Supported the e-commerce website and in-store launches of the Always intimate skincare line. Wrote :15s scripts for online video to bring awareness to the launch and the product's benefits. Attended casting calls and supported preproduction as needed.
Creative Director: Madonna Badger
Art Directors: Zooey Creel
Senior Copywriter: Regina Strong
Copywriter: Shaoli Yusaf
Art Directors: Zooey Creel
Senior Copywriter: Regina Strong
Copywriter: Shaoli Yusaf
E-COMMERCE Site
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/228bdfff-3cc8-4d64-8c80-6e56d4d08d9e_rw_1920.png?h=663c02ee23803d173704339949763dd0)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/769d4dc7-4867-41da-b3a4-65d37b1bd669_rw_1920.png?h=7c19a28ab9c8f0902feb7d9637570459)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/beed391c-708f-4362-943a-cab2abc9a3e1_rw_1920.png?h=dab3b83a8cb7f0f4b0e53b5f91170684)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/0e2cff6a-571c-4833-b90f-22a2d9ef9b96_rw_1920.png?h=6747ff6d753f8180f9dc305723371531)
Content for E-Commerce Site
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/d2bf5a8d-321b-432c-b2e6-4b476842daa7_rw_1200.jpeg?h=ce78bcf2054e9019235a87cd6fca0226)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/439911ec-2b23-4138-ae30-a9642412a090_rw_1200.jpeg?h=230c49a5977c92bf9e2380437b7825fe)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/7f7cdc92-7961-446d-a708-ba2d140a6c10_rw_1200.jpeg?h=6c23106e1702ae5f397c9dee35e76d57)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/3d7a4443-42d8-49aa-93e3-2d8648643a9b_rw_1200.jpeg?h=17496ed4ce5e502093a1e7fd9ae13740)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/4736d8ba-e00c-4427-ac7b-dc687cdbe134_rw_1200.jpeg?h=83cb1ce48f7acb5f755ff2da27ddfe20)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/3509c92e-a103-42ac-aecc-2189252c9333_rw_1200.jpeg?h=ff192ef9d647308fb58e6ce12e4f2eb3)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/33814a70-ca00-4d4f-8ac3-1575d9f4ea2a_rw_1200.jpeg?h=d9a7c381ae1a7b592f17ee1fed5faf75)
![](https://cdn.myportfolio.com/a402499a-8e36-47b5-933b-8528b1b732ab/c67e2e16-3089-426a-887c-52f73863aa81_rw_1200.jpeg?h=82578b023893b3b4a0092672f7c50a4a)