PROBLEM
The French door oven category is crowded with lower-priced competitors offering long feature lists, making it difficult to justify a premium product at first glance. Competing against lower-cost French door ovens meant finding a way to make superior build and cooking results impossible to ignore.
The French door oven category is crowded with lower-priced competitors offering long feature lists, making it difficult to justify a premium product at first glance. Competing against lower-cost French door ovens meant finding a way to make superior build and cooking results impossible to ignore.
SOLUTION
We anchored the product story on one bold truth: the largest air fry capacity of any French door oven. I helped lead the visual storytelling across packaging and video by writing scripts and collaborating closely with art directors to show—not tell—the product’s size and performance.
Media: Product Launch Videos, Full Packaging, In-Box Marketing Collateral
___
We anchored the product story on one bold truth: the largest air fry capacity of any French door oven. I helped lead the visual storytelling across packaging and video by writing scripts and collaborating closely with art directors to show—not tell—the product’s size and performance.
Media: Product Launch Videos, Full Packaging, In-Box Marketing Collateral
___
Ninja French Door Premier Product Launch Video :30s
Placement: Amazon, SharkNinja.com, Digital Channels
Placement: Amazon, SharkNinja.com, Digital Channels
Ninja French Door Premier Packaging & In-Box Collateral
Placement: Retail Stores
Placement: Retail Stores
