PROBLEM
Grilling culture is rooted in legacy, so entering a category dominated by brands like Traeger and Blackstone meant overcoming decades of brand loyalty and the assumption that new players can’t deliver real performance.
SOLUTION
Position Ninja FlexFlame a 5-in-1 outdoor cooking system that delivers unmatched versatility without compromise. My role focused on FlexFlame’s value story—ensuring its innovation came through in a bold, challenger voice that established Ninja as the better option for outdoor cooking.
Grilling culture is rooted in legacy, so entering a category dominated by brands like Traeger and Blackstone meant overcoming decades of brand loyalty and the assumption that new players can’t deliver real performance.
SOLUTION
Position Ninja FlexFlame a 5-in-1 outdoor cooking system that delivers unmatched versatility without compromise. My role focused on FlexFlame’s value story—ensuring its innovation came through in a bold, challenger voice that established Ninja as the better option for outdoor cooking.
Media: Product Launch Videos, In-Box Marketing Collateral
Ninja FlexFlame Product Launch Video :30s
Placement: Amazon, SharkNinja.com, Digital Channels
Placement: Amazon, SharkNinja.com, Digital Channels
Ninja FlexFlame Product Collateral
Placement: In-Box Marketing Materials
Placement: In-Box Marketing Materials
