PROBLEM
Air frying had become a black box—promising better-for-you meals without showing how or why. Launching a new product with a new cooking behavior meant overcoming confusion, skepticism, while creating a compelling story.
Air frying had become a black box—promising better-for-you meals without showing how or why. Launching a new product with a new cooking behavior meant overcoming confusion, skepticism, while creating a compelling story.
SOLUTION
We introduced clean, glass air frying as the core idea. I led the development of this product narrative, shaping how glass air frying and nontoxic cooking come together to form the complete Crispi air frying system.
We introduced clean, glass air frying as the core idea. I led the development of this product narrative, shaping how glass air frying and nontoxic cooking come together to form the complete Crispi air frying system.
Media: Product Launch Videos, Full Packaging, In-Box Marketing Collateral
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Ninja CrispiPRO Product Launch Video :30s
Placement: Amazon, SharkNinja.com, Digital Channels
Placement: Amazon, SharkNinja.com, Digital Channels
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Ninja Crispi Product Launch Video :30s
Placement: Amazon, SharkNinja.com, Digital Channels
Placement: Amazon, SharkNinja.com, Digital Channels
Ninja Crispi Family Packaging & In-Box Collateral
Placement: Retail Stores
Placement: Retail Stores
