NINJA'S #1 HEATED LAUNCH OF ALL TIME
20 MILLION TOTAL MEDIA IMPRESSIONS
4.5 MILLION ORGANIC IMPRESSIONS
PROBLEM
The slow cooker market had been sitting uninspired and boring. We needed to bring power, speed, and excitement to the forefront of multi-cooking, while clearly explaining and celebrating the MultiPot RTBs.
20 MILLION TOTAL MEDIA IMPRESSIONS
4.5 MILLION ORGANIC IMPRESSIONS
PROBLEM
The slow cooker market had been sitting uninspired and boring. We needed to bring power, speed, and excitement to the forefront of multi-cooking, while clearly explaining and celebrating the MultiPot RTBs.
SOLUTION
We launched the Ninja Multipot XL under the creative campaign "It's A Triple Threat." A 400°F multicooker with three individual pots that could cook two foods at once or one massive XL meal. This was better, faster, and hotter cooking all in one.
We launched the Ninja Multipot XL under the creative campaign "It's A Triple Threat." A 400°F multicooker with three individual pots that could cook two foods at once or one massive XL meal. This was better, faster, and hotter cooking all in one.
Media: Launch Big Idea & Executions, Product Launch Videos, Full Packaging, In-Box Marketing Collateral
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