PROBLEM
Most espresso machines live in a narrow lane, limiting how consumers imagine their use. We needed a way to reignite excitement, expand perception, and clearly demonstrate what makes Luxe Café different: its ability to go beyond espresso into drip and cold brew.
Most espresso machines live in a narrow lane, limiting how consumers imagine their use. We needed a way to reignite excitement, expand perception, and clearly demonstrate what makes Luxe Café different: its ability to go beyond espresso into drip and cold brew.
SOLUTION
We created House of Vibes, an immersive experiential moment designed to bring the full versatility of the Luxe Café to life. I developed three distinct personas guests could “meet” throughout the space—each embodying a different lifestyle and drink ritual.
We created House of Vibes, an immersive experiential moment designed to bring the full versatility of the Luxe Café to life. I developed three distinct personas guests could “meet” throughout the space—each embodying a different lifestyle and drink ritual.
We positioned Luxe as the machine that adapts to every vibe.
Media: Experiential Activation, Live Performance, Full Packaging, Brand Storytelling
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Ninja Luxe Cafe House of Vibes Video :60s
Ninja Luxe Cafe Packaging
Placement: Retail Stores
Placement: Retail Stores
