PROBLEM
As Ninja's first-ever microwave represented a bold expansion into an entirely new category. The challenge wasn't simply launching another appliance—it was introducing a new cooking system, educating consumers on unfamiliar technology, and proving that a microwave could deliver crispy, oven-quality results worthy of our consumers' countertops.
SOLUTION
I led the development of the product story, distilling complex technology into an story that was benefit-focused. This narrative became the foundation for the launch campaign, packaging, digital content, product videos, and more
I led the development of the product story, distilling complex technology into an story that was benefit-focused. This narrative became the foundation for the launch campaign, packaging, digital content, product videos, and more
Media: Launch Big Idea & Executions, Product Launch Videos, Full Packaging, In-Box Marketing Collateral
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BOX FRONT (PACKAGING)
DIGITAL PRODUCT GALLERY FOR E-COMMERCE
TECHNOLOGY LAUNCH VIDEO
SOCIAL LAUNCH ASSETS